School Overview

The Primopuel kindergarten was established for fans who love PRiMOPUeL as if they were their own children. The Kindergarten opened on April 27th, 2002. At the time, the asobi: Ningyocho store was the main school, and Heart Flower shops around the country were branch schools.

On June 10th, the asobi: Ningyocho store closed. Instead, the Bandai Asobi Ebina store, which
opened on April 19th, 2002, temporarily became the main school of PRiMOPUeL Kindergarten and
took over its operations until the opening of the Heart no Shippo, a PRiMOPUeL standalone store
that was in the works at the time. On April 22nd, Heart no Shippo opened in Asakusa, Taito-ku, Tokyo. It replaced Bandai Asobi Ebina store and became the main school for PRiMOPUeL Kindergarten.

To promote the physical and mental development of the “children,” the kindergarten hosted annual events such as entrance ceremonies, sports days, drawing sessions, and field trips. There were no admission or tuition fees.

Enrollment required purchasing the school uniform set, filling out the enclosed application form, and either mailing it to the office or submitting it directly to the kindergarten. Once accepted, a PRiMOPUeL would be registered as a student.

• For Puer-sized PRiMOPUeL (Puer, Teddy, Puella, Peace), there were seven groups: Panda, Tanuki, Squirrel, Rabbit, Giraffe, Penguin, and Sheep.
• For Copuer-sized PRiMOPUeL (Kopuel, Colora, Kobol, Chocol, Corone), Cocopuel, and PRiMOPUeL not classified in the main series (Kuta Chara, Blink, Tocotoco Friends, Charm Strap, etc.), the groups were: Little Panda, Little Tanuki, Little Squirrel, Little Rabbit, Little Giraffe, Little Penguin, and Little Sheep.

Group placement was determined by how the “child” answered the questions on the enrollment form. About a month later, each newly enrolled PRiMOPUeL received a personalized badge and could then freely participate in events.

On November 6, 2016, it was announced that the kindergarten would officially close, with all students graduating together.

Heart No. Shop

Official partner toy stores had a section displaying the Primopuel series and related products, selling
limited edition products and providing after-sales care . Some stores were branch schools of the
Primopuel kindergarten, and held regular seasonal events.

Known Kindergarten Branches (As of 2019)

Expand / 内容を見る

Hokkaido and Tohoku

• Toy Yoshida (Asahikawa, Hokkaido – joined in 2001, branch of Primopuel Kindergarten)
• Marui Imai Sapporo Store (Sapporo, Hokkaido – joined in 2005, branch of Primopuel Kindergarten)
• Peepoppo Toys (Sapporo – 2001–2005, branch of Primopuel Kindergarten)
• Marui Imai Hakodate Store Toys Section (Hakodate – 2003–2013, branch of Primopuel Kindergarten)
• Nakago Department Store Toys Section (Fukushima – 2003–2011, branch of Primopuel Kindergarten)
• TOYS & SAMPLES STEP 1 (Futaba, Fukushima – 2003–2009, branch school of Primopuel Kindergarten)

Kanto / Koshinetsu

• Sagamido (Sagamihara City, Kanagawa – joined in 2004, branch school of Primopuel Kindergarten)
• Hakuhinkan Toypark Ginza Main Store (Chuo-ku, Tokyo – joined in 2000, branch of Primopuel Kindergarten)
• Kuroda Doll Shop (Maebashi City, Gunma – joined in 2005, branch of Primopuel Kindergarten)
• asobi: Ningyocho store (Chuo-ku, Tokyo – 2000–2002, main school of Primopuel Kindergarten)
• Kiddyland Harajuku Store (Shibuya, Tokyo – 2000–2016, branch of Primopuel Kindergarten)
• Ikebukuro Seibu Department Store B Land (Toshima-ku, Tokyo – 2000–2017, branch of Primopuel Kindergarten)
• Toys section of Tokyu Department Store Toyoko Branch (Shibuya – 2001–2009, branch of Primopuel Kindergarten)
• Tobu Department Store Ikebukuro Branch Toys Section (Toshima-ku – 2001–2013, branch of Primopuel Kindergarten)
• Toys section of Takashimaya Yokohama store (Yokohama – 2001–2011, branch of Primopuel Kindergarten)
• Keikyu Department Store Toys Section (Yokohama – 2001–2009, branch of Primopuel Kindergarten)
• Asobi Ebina store (Ebina City – 2002–2004, branch of Primopuel Kindergarten)
• Noda Hobby (Noda City – 2003–2009, branch school of Primopuel Kindergarten)
• Minx (Mito City – 2003–2007, branch school of Primopuel Kindergarten)
• Toys section of Sogo Omiya store (Saitama City – 2004–2011, branch of Primopuel Kindergarten)

Tokai and Hokuriku

• Mishimatois (Mishima City, Shizuoka – joined in 2003, branch school of Primopuel Kindergarten)
• Toy Jumbo (Nagoya City, Aichi – joined in 2014, branch school of Primopuel Kindergarten)
• Omocha Cat Handa Store (Handa City – 2003–2009, branch of Primopuel Kindergarten)
• Toys section of Meitetsu Maruei Department Store (Ichinomiya – 2003–2010, branch of Primopuel Kindergarten)

Kinki

• Toy Daikokuya Takayanagi Main Store (Ise City, Mie – joined in 2004, branch of Primopuel Kindergarten)
• Kiddyland Osaka Umeda Store (Osaka – 2000–2009, branch of Primopuel Kindergarten)
• Hanshin Department Store Toys Section (Osaka – 2001–2009, branch of Primopuel Kindergarten)
• Sogo Kobe Toys Department (Kobe – 2005–2011, branch of Primopuel Kindergarten)

Chugoku, Shikoku and Kyushu

• Sanyo Toy (Yanai City, Yamaguchi – joined in 2003, branch school of Primopuel Kindergarten)
• Yamagataya Toys Store (Kagoshima – 2003–2009, branch of Primopuel Kindergarten)
• Tenmaya Okayama Store Toys Section (Okayama – 2001–2013, branch of Primopuel Kindergarten)
• Tokiwa Main Store (Oita – 2003–2013, branch of Primopuel Kindergarten)

Major Events

(list coming soon)

The return of PRiMOPUeL and the Kindergarten

On November 9, 2013, PRiMOPUeL was rereleased as “Heart Grows! PRiMOPUeL!” This updated version featured a refreshed design with a soft, fluffy texture for a more cuddly feel and the ability to speak over 2,000 words.

The reboot also introduced the Web Primopuel kindergarten, which offered monthly classes where new conversations were taught. Students could learn across five subjects:

• Foreign Language Class: PRiMOPUeL learned words and phrases from languages such as English and French.
• Current Events Class: PRiMOPUeL learned news topics and interesting vocabulary.
• Music Class: PRiMOPUeL learned seasonal songs.
• Japanese Class: PRiMOPUeL practiced tongue twisters and stories.
• Social Studies Class: PRiMOPUeL learned regional dialects from across Japan.

The data from these lessons was saved in the library and could be stored on the Heart Seed (an SD card). When the card was inserted into PRiMOPUeL, it allowed them to remember the information and speak about it directly.

The distribution of new voices and lessons for the WEB PRiMOPUeL Kindergarten ended in November 2017.

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If you use information from this page to create content, please credit PrimoPlanet.org. While much of the content is sourced from external materials, it has been carefully compiled through extensive research—including countless hours spent navigating archives of defunct Japanese websites, despite not being a Japanese speaker.

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このページの情報を使用してコンテンツを作成する際は、PrimoPlanet.org をクレジットしてください。多くの内容は外部資料を参考にしていますが、日本語が話せないながらも、消滅した日本のウェブサイトのアーカイブを何時間もかけて調査し、丁寧にまとめたものです。

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